A day in the life of a Chef Man

How to Start a Restaurant (Marketing and Promotions)

restaurantEvery business needs a marketing plan, and your food-service business is no exception. But even as you consider various marketing vehicles, keep this in mind: Research conducted by the National Restaurant Association reveals that word-of-mouth is still the best method of advertising.

More than four out of five consumers are likely to choose a table-service restaurant they haven’t patronized before on the basis of a recommendation from a family member or friend. So make the foundation of your marketing program an absolutely dazzling dining experience that customers will want to talk about and repeat.

Ask every new customer how they found out about you, and make a note of this information so you know how well your various marketing efforts are working. You can then decide to increase certain programs and eliminate those that aren’t working.

A key question for restaurant owners is this: Do your marketing materials–menus, signs, table tents, ads and other items–send an accurate message about who you are and what you do?The first step in creating a complete marketing package is to know your market, and it’s not enough to gather demographic information once. Markets change, and food-service businesses that don’t change their marketing strategies.

with population shifts are missing out on a lot of opportunities.

Next, step back and take a look at each element in your facility. Everything from the parking lot to the interior decor to the printed items contributes to your marketing message–and each should be an accurate reflection of what that message is.

One cheap and easy way to promote your food-service business is by giving away gift certificates–such as dinner for two, coffee and bagels for 10, or a free pizza. Call local radio stations that reach the demographics of your target market and ask to speak to their promotions manager. Offer to provide gift certificates or coupons to use as prizes for on-air contests and promotions. Your company name and location will be announced several times on the air during the contest, providing you with valuable free exposure, and it’s always possible that the winner will become a paying customer.You can also donate coupons and gift certificates to be used as door prizes at professional meetings or for nonprofit organizations to use as raffle prizes. Just be sure every coupon or gift certificate clearly identifies your business name, location, hours of operation and any restrictions on the prize.

Some other promotional methods you can try include local event or sporting team sponsorships, discount coupon books, frequent-dining clubs, menu promotions and contests.

Credit to Chef John Yeo

Category: Article
  • digital marketing says:

    Hello all, here every one is sharing these kinds of
    familiarity, thus it’s fastidious to read this website, and
    I used to pay a quick visit this website every day.

    March 26, 2016 at 1:34 am
  • Floy says:

    I do not know if it’s just me or if perhaps everybody
    else experiencing issues with your site. It appears like some of
    the written text in your posts are running off the screen. Can someone else please comment and let me know if
    this is happening to them as well? This might
    be a issue with my web browser because I’ve had this happen previously.

    April 7, 2016 at 9:42 pm
  • ???????????????????????? says:

    I know this site gives quality based content and other data, is there
    any other website which offers these stuff in quality?

    April 28, 2016 at 11:27 pm
  • Bettie says:

    Clash of Clans New 2016 overview that shows you
    how you can use the mass valkyrie assault technique for th9.

    May 6, 2016 at 11:36 am
  • event support says:

    , are just a few of the online tools you need to be using on a regular basis.
    While addressing peope and numerous contenstants of the boat
    race in Alleppey(Kerala), she praised the composite culutre of
    Kerala and highlighted the role of boat race in strenghthening
    them. In order to do this, you need to make use of the Window Deactivate event,
    like this:.

    May 16, 2016 at 3:13 am
  • ??????????? says:

    Thanks for sharing your thoughts. I really appreciate your efforts and I am
    waiting for your further write ups thank you once again.

    May 21, 2016 at 11:25 pm
  • NanettePLuke says:

    Thanks for your personal marvelous posting! I genuinely enjoyed reading it,
    you are an incredible author.I am going to make sure to bookmark your blog site
    and will eventually come back soon. I would like to encourage continue your great
    work, use a nice weekend!

    June 27, 2016 at 1:39 am
  • Www.Ra-siegel.de says:

    T?e law ?f the 15th of June 1896 regulates the
    affixing in workplaces, wher? at least 5 workers are employed, of
    a ?bserve of the ?oing work rul?s, the nature
    and charge of fines, if any, and the mode of their appli?ation.

    July 27, 2016 at 8:20 pm
  • tripadvisor amazonia expeditions tahuayo lodge says:

    Though I was sad to tear myself away from Refugio Amazonas after
    just one brief night time, I consoled myself that we’d be back for yet another
    before leaving.

    August 26, 2016 at 2:27 am
  • Berry says:

    ?ou will a?most certainly have to endure a
    small discomfort although yo? create up calluses.

    September 22, 2016 at 1:44 pm
  • recycling computers says:

    When we arrive, simply level to the pc you want eliminated and we’ll give you an up-entrance, all-inclusive value.

    October 2, 2016 at 5:43 pm
  • ?????? ???? ?? big c says:

    Just make sure you have browsed over those good choices with good ratings to get the most
    out of one’s money. A single or perhaps a double sized
    mattress isn’t advisable if a couple of folks are gonna occupy it.
    Working in an office building associated with your desk along with
    your computer is usually a real strain on your back at the end of the day.

    November 23, 2016 at 10:31 am

Your email address will not be published. Required fields are marked *